A communication strategy that fails to concentrate on key projected audience http://www.novalauncherprime.pro/corporate-communications-policy-importance types and preferred outcomes may have a limited effect. A copmany communications approach helps ensure that messages are focused on the right people at the right time. One firm created a central repository of answers to frequently asked questions, highlighted those best for every single stakeholder group and invited colleagues to contribute. This helped the company to keep their internal comms team’s concentrate on the big picture and elevated the effectiveness of their particular messaging.
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This content was also featured in the June concern of Communicator Magazine.