The “cognition-emotion-behavior intention” framework has been widely used to understand user intentions, but it has largely been limited to the consideration of cognitive factors, such as attitudes and beliefs [94]. This study extends the traditional “cognition-emotion-behavior intention” framework by incorporating the concepts of cognitive dissonance and self-efficacy in the study of discontinuous usage intentions of pan-entertainment mobile live broadcast platform users. Cognitive dissonance, defined as the psychological discomfort experienced by a person who holds two or more contradictory beliefs or values [95], has been found to be a significant predictor of user discontinuous usage intentions in prior research [43]. Self-efficacy, or the belief in one’s ability to perform a task effectively [45], has also been shown to be a key determinant of user behavior in the context of technology usage [45].
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This process allows individuals to minimize cognitive dissonance by justifying or denying the negative aspects of their addictive behaviors. These ideas will shape how they perceive and judge the world, and it would not be possible to live without them and still be able to function. Sometimes the individual can hold beliefs and opinions that are contradictory or that contradicts their behaviour. For example, a person may believe that drinking too much alcohol is bad, but they still continue to indulge in this behaviour. This internal conflict between what they believe and what they do leads to cognitive dissonance, and this will lead to mental discomfort. The individual has to find a way to resolve this contradiction, and there are three strategies that they can use to do this.
- The take-home lesson is that our reasoning is biased by our desires and motivations.
- People attempt to relieve this tension in different ways, such as by rejecting, explaining away, or avoiding new information.
- Taking steps to address cognitive dissonance is crucial in the recovery process and in managing addiction.
- Therapy focuses on providing the individual the necessary skills to prevent a lapse from escalating into a relapse31.
- The psychological struggle of addictive behaviors is rooted in the impact of cognitive dissonance on the perception of addiction.
- A state of mental consonance feels better to us, and means that we have somehow reconciled our conflicting beliefs, or we have reconciled our behavior and our beliefs so they are in agreement again (Cooper and Carlsmith, 2002).
COGNITIVE DEFICITS IN CHRONIC DRUG ABUSE
A man who learns that his eating habits raise his risk of illness feels the tension between his preferred behavior and the idea that he could be in danger. He might ease this feeling by telling himself that the health warning is exaggerated or, more cognitive dissonance and addiction productively, by deciding to take action to change his behavior. If a woman reads that her favorite politician has done something immoral, she could conclude that the charges have been invented by his enemies—or, instead, rethink her support.
- The technique involves exposure to a hierarchy of cues, which signal craving and subsequently substance use.
- This study helps us understand how Festinger’s classic theory of cognitive dissonance can be used in a practical way to help people struggling with difficult emotions and behaviors.
- Psychologist Kia-Rai Prewitt, PhD, explains how to manage this feeling of discomfort, what’s known as cognitive dissonance, and how it can affect your mental health and other relationships when left unchecked.
- Many experiments have established that, as learning takes place, selected neurons increase their levels of activity and form new connections, or strengthen established connections, with networks of other neurons.
Cognitive behavioural interventions in addictive disorders
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Adding More Beliefs to Outweigh Dissonant Beliefs
Francis Bacon’s ‘Painting, 1946,’ at MoMA, foretold our current moment of brute power and addiction to spectacle … – The Washington Post
Francis Bacon’s ‘Painting, 1946,’ at MoMA, foretold our current moment of brute power and addiction to spectacle ….
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Cognitively, individuals with addiction may face a mental conflict between their desire to continue using substances and their awareness of the negative impact it has on their health and relationships. They may rationalize their behavior or deny the severity of the problem, even when presented with evidence of its harmful effects. To effectively manage cognitive dissonance in the recovery process, various strategies can be utilized. The discomfort (dissonance) motivates individuals to decrease the inconsistency between one’s wishes and beliefs. After all, behaving against one’s wishes and intentions violates a fundamental human need to see oneself as a rational and consistent person. To deal with the feelings of discomfort then, they might find some way of rationalizing the conflicting cognition.
Treatment strategies in the relapse prevention
2. Research Model
